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COMPANY PROFILE
In 2014, Yunnan Yongping Hongyu Walnut Industry Co., Ltd. was established, focusing on the deep processing of walnut products and utilizing local resources to revitalize the local industry. The enterprise brand 'Hongyu' was registered, and the image of 'Hongyu' walnut products was built. In 2015, an e-commerce team was formed, and the E-Commerce Operation Department of Yunnan Hongyu Walnut Industry Co., Ltd. was set up to specialize in e-commerce operations. This enabled e-commerce to reach rural areas, selling walnuts through online platforms (primarily Alibaba, Tmall, Taobao, WeChat Business, etc.), opening a sales channel for farmers. In 2016, Yunnan Xunwei E-Commerce Co., Ltd. was founded. With support from the County Party Committee and County Government, the Xunwei Party Branch of Yongping County E-Commerce Innovation and Entrepreneurship Park established an entrepreneurial platform, aggregated advantageous resources, provided value-added services, implemented 'nursery planting', drew on its own entrepreneurial experience to attract various entrepreneurial groups and provide entrepreneurial support, and fully built Yongping's independent innovation source and 'e-commerce industry engine' to promote regional economic development. In 2018, the Fudan-Yongping Rural Revitalization E-commerce Platform was set up, seizing the opportunity of 'Shanghai-Yunnan Cooperation', leveraging Shanghai's advantages in science and technology, talent, and market resources to expand sales channels and drive the development of local industries. In 2020, the Yongping County E-commerce Center and Yongping County Logistics Center were established, along with 75 township and village service stations. Built on the 'Yongping County 2017 E-commerce into Rural Areas Comprehensive Demonstration Project', this public comprehensive service platform formed a county-township-village three-level public service and logistics distribution service system led by public service and logistics distribution service centers and supported by township and village e-commerce service stations. Additional logistics transportation qualifications were obtained to lay a solid foundation for integrated company construction. New concepts were introduced, closely focusing on key links such as supply, production, sales, and distribution, with the goal of achieving information coordination, resource integration, and building an integrated supply chain. In 2021, Yunnan Yongping Hongyu Walnut Industry Co., Ltd. upgraded and expanded its existing 5 production lines, achieving modernization in production and enabling the processing of over 10 types of products. In 2022, the addition of foreign trade business promoted enterprise development, quality management, and efficiency improvement. By connecting with the international market, it effectively stimulated competition, promoted innovation, and optimized the industrial structure. In 2024, relying on self-media platforms such as Douyin, Kuaishou, and Video Account, e-commerce live streaming was developed. Through short videos, live broadcasts, and other content to attract fans, using trust as a bond, and leveraging platform e-commerce functions, a new traffic monetization model of 'content - purchase' transaction closed loop was realized.